Schema Markup
SEO Service
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“The more markup there is – schema, video, or whatever – the easier it is for search engines to … interpret what really matters on a page.”
– Matt Cutts, Google.
“Every single piece of structured data helps, just because we [Google] are not using it for rich results today doesn’t mean we won’t use it tomorrow.”
– Martin Splitt, Google.
What is Schema Markup?
Schema markup, or structured data, is a semantic coding language that can be added to webpages to improve the manner search engines read and understand a page.
In the realm of SEO, it’s mainly done for two reasons:
(1) Deliver explicit directives to Google about your business entity for establishing trust and authority.
(2) Generate a Rich Result in the search results (or steal one from the competition)
On a deeper level, the ultimate goal is populating the Google Knowledge Graph with trust and authority signals for your business entity.
The Knowledge Graph supports multiple Google web services such as Search, Discover, Maps, Google My Business, and Voice Search. Your visiviblity on all these platforms could benefit from schema.
That said:
Whether schema affects organic rankings or not is a subject of controversy.
As of now, there is no conclusive evidence that schema improves rankings. But there are some indications that search results with more extensive rich snippets (like those sometimes prompted by using schema) will have a better click-through rate.
How Can I Help You with Schema?
- Audit for any existing schema and check implementation.
- Audit for any new potential schema opportunities.
- Provide code for fix recommendations for existing schema.
- Provide code for new schema opportunities.
- Verification after your implementation.
Schema Audit
Have schema deployed already? Need to ensure everything is optimised?
You may have added schema on your own, relied on a WordPress plugin to do it automaticallt, or had it done by a web dev when you first luanched your site.
No matter the reason, it’s can be woth have a second set of eyes deep-dive in your current implementation.
It’s a great way to pick up bugs, discover obselete code, and find room for improvement.
I’ll identidy and diagnose your sechema issues for you – either sitewide or on crtitical pages. A strong technical foundation generally equals better content performance, too.
Schema Strategy
You know the importance of schema. And you want to do something about it. But you’re unsure where – or how – to start.
With Schema Stategy, I’ll firstly work through understandting your SEO and business goals. I’ll work through understanfinf what makes your usiness tick, and how a schema approach could help.
This is imporntant because we can then hone in on what really matters to your traffic (and bottom line).
The next step is analysing your website for schema oppurtunites. Priority is given to quick wins and low-hanging fruit, i.e. easy to implement and high impact actions for better ROI.
And finally, a stratehy for the long-term. So you can any mistakes going forward.
As always, my strategy engagement are flexible and catered to gaining results for your specific SEO scenatio. No fluff. Apply for Schema Straegy.
Schema Code Provision & Verification
Need the code, too? No problem.
I’ll code the schema code for you. Saving you the time, effort, and head-scrathing of doing it yourself.
You’ll get what you ordered as JSON-LD code in a .txt file. It’s easy to then paste on your own or forward to your web dev for deployment.
What’s more:
I’ll also verify your implementation once you’re done. So you can be rest assured about any techical hinges not cutting you short.
Can’t I generate Schema on my own with a free tool?
Well, you sure can!
In fact, we will advise prospects to opt for a free schma generator (such as